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Privacy Policy


We take your privacy seriously and this privacy statement explains how, “we,” “us,” or “our”) collect, use, share and process your information.

Collection and Use of Personal Data

Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.

Promoting safety and security

We abide by the principles of legality, legitimacy, and transparency, use, and process the least data within a limited scope of purpose, and take technical and administrative measures to protect the security of the data. We use personal data to help verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in helping ensure the safety of our products and services.

Here is a description of the types of personal data we may collect and how we may use it:

1. Personal Information We Collect
When you use our services, whether to create an account or use the Site or other services, you may be asked to submit personal information in order for us to collect your personal information. Personal information is typically basic information about you, such as your personal identification number or any information that can be used to identify you, such as your name, email address, telephone number, address and payment account number. The definition of personal information varies from jurisdiction to jurisdiction. The definitions in this Privacy Policy will apply to your location. Personal information does not include anonymous information because it cannot be combined with other information or other means to identify you.
We may collect the following types of personal information about you, including but not limited to.
A. Information you voluntarily provide to us in direct execution of a purchase or service contract. We collect personal information that you provide to us in connection with your use of our services. For example, when you visit our website and place an order, we collect the information you provide to us during the ordering process. This information includes your name, mailing address, email address, phone number, payment account or credit card information, etc. In some areas, passport numbers and tax ID numbers are also required to help customers clear customs. We may also collect personal information from you when you communicate with any of our departments, such as Customer Service, or when you complete an online form or survey on our website. If you would like to receive information about products and services offered by SHEIN, such as SHEIN Style News, you may also choose to provide us with your email address.
B. The information you provide will help us improve our products and services. You may voluntarily provide us with your height, age, weight and waist size, as well as your preferences. We will use this information to recommend clothing sizes and to provide you with appropriate predictive services.
C. Information You Post on the Site. If you post information in public areas of the Site, such as customer reviews, this information may be collected and used by SHEIN, Site users and the general public. We strongly recommend that you do not post any personal and private information on the shared platforms of the Site to prevent strangers from being able to identify or know your location.
D. Your Live Chat Messages on the Site. You may provide personal information through our live chat (which is available on the Site 24 hours a day). However, it is strongly recommended that you do not post any information via live chat that you do not wish to share with us.
E. Information you provide regarding participation in lucky draws. From time to time, we may ask you to complete surveys and/or offer you the opportunity to participate in promotions (such as the SHEIN VIP Program) and/or sweepstakes (collectively, "Promotions") on third party platforms, either through the Website or as described below. If you choose to participate in a Promotion, we will collect and store any relevant medical information you provide, including, but not limited to, your name, email address, date of birth, and/or telephone number. Such information shall be subject to this Privacy Policy, unless otherwise provided in official rules, guidelines or other privacy policies regarding the Promotion.
We collect information in connection with the Promotion and use it for the administration of the Promotion, such as notifying winners and distributing prizes. SHEIN or the promotion sponsor may also use your information for marketing purposes to the extent permitted by applicable law. Your participation in a promotion may result in your information being added to our mailing list and to the mailing lists of our promotional partners. Acceptance of an award may require you (unless prohibited by law) to allow us to publicly post certain information about you on this Site, for example, on the winner's page.
F. Information Collected Automatically Through the Site. We may automatically collect personal information about you when you use the Site. For example, if you access the Site from your computer, we will automatically collect information such as your browser type and version, computer and connection information, IP address, and standard web logs. If you access the Site from a mobile device, we may recognize the location of your mobile device. You may choose not to share location information with us by adjusting the location services for your mobile device. For instructions on changing the relevant settings, please contact your service provider or device manufacturer. Please see Section 2 below to learn more about our automated processing of personal information.

2. Cookies and Other Tracking Technologies
We may use cookies, tags and similar technologies to automatically collect information in connection with our Services. These tracking technologies may assist our technology partners in collecting relevant information, including the IP location of your computer, the identifier of your mobile device or the type of Internet browser used, the operating system, the URL, the date/time and the pages viewed. Cookies or tags are codes that enable our technology partners to collect information including your computer's IP location, your mobile device's identifier, the type of Internet browser used, the operating system, URL, date/time and pages viewed and simple keyword tags. In addition, we may use web pixels to analyze your usage patterns on the Site.
A. Cookies. Cookies are small network files that a website or its provider transfers to your device's drive through your web browser so that the website's or provider's system can recognize your browser and remember certain information.
We generally use first-party and third-party cookies for the following purposes: to ensure the proper functioning of our Services; to provide a secure browsing experience during your use of our Services; to collect passive information about your use of our Services; to measure how you interact with our marketing campaigns; and to remember your preferences and help us improve our Services.
We use the following types of cookies on the Services.
Necessary cookies. necessary cookies are essential because they enable you to use our Services. For example, this type of cookie allows you to access secure areas of our Services. Without these cookies, certain services cannot be provided. These cookies do not collect information about you for appropriate purposes. Therefore, these types of cookies are essential to the proper functioning of our services, so you cannot set them to be disabled.
Functional cookies. functional cookies are used to remember your choices so that we can customize the services we offer to provide you with enhanced functionality and personalized content. For example, this type of cookie may be used to remember your name or preferences, but we do not use functional cookies to target you for online marketing. While you can disable this type of cookie, it may cause certain features of our service to function improperly when you use it.
Performance or analytical cookies. this type of cookie will collect passive information such as how you use our services, including the pages you visit and the links you click. We use the information collected by these cookies to improve and optimize our services. However, we do not use these cookies to target your online marketing methods, and you can disable these cookies.
Advertising or targeting cookies. this type of cookie is used to accurately push advertising messages. Functions performed include preventing the same ad from appearing in succession, ensuring that advertisers display ads correctly, and in some cases pushing ads based on your interests. Our third-party advertising partners may use this type of cookie to build a profile of your interests and to place relevant advertisements on other websites. You can disable this type of cookie by following the instructions below.
B. Other Tracking Technologies. In order to see how our marketing campaigns or other website goals are performing, we sometimes use conversion pixels. When you click a specific button or arrive at a specific page, the pixel will trigger a small piece of code to tell us (for example, once you click on the "Thank You" page, a procedure that represents having completed a subscription to one of our services, or having completed a subscription to one of our forms). We may also use web pixels to analyze your usage patterns on our site. Using pixels allows SHEIN to record whether a particular device, browser or application has visited a particular web page.
C. Your choice. Your browser may block some or all of the browser cookie options for you. You may follow the steps below to set preferences for cookies provided by our website and to delete cookies from your browser.
First-party cookies. you can use your browser on this site to enable, disable, or delete cookies. to do so, follow the instructions provided by your browser (usually located in the "help," "tools," or "edit" settings). Please note that if your browser is set to disable cookies, you may not be able to access secure areas of the Site. In addition, some features of the Services may not work properly if cookies are disabled. You can find more information on how to change your browser's cookie settings at
Mobile advertising. If you are not located in a European country/region, you can refer to the settings in your mobile device and follow the instructions to remove certain types of ads displayed by the ad logo. If you choose to delete, we will delete all data about you and will not collect any other data. The random ID previously assigned to you will be deleted. Therefore, if you decide to opt-in in the future, we will no longer be able to track you using your previous ID and you will become a new user. If you are located in a European country/region, the cookie banner on our website will provide you with the opportunity to rejoin. You only need to agree to the use of mobile advertising identifiers for certain types of advertising through your mobile device's settings.
Third party cookies. If you are not located in a European country, to opt out of third party advertisers and similar services that use advertising cookies, please visit After clicking on this link, you can choose to opt out of all relevant advertisements published by participating advertising companies, or only those offered by specific advertisers advertisements. For more information about third-party advertisers and similar services that use these technologies, please visit . If you are not located in a European country/region, through the cookie banner on our website, you may also agree to have access to third party advertising cookies.
We do not control the collection or use of your information by third parties to provide advertisements that may be of interest to you. However, these third parties may provide you with ways to use your personal information. In addition, most web browsers provide and set up cookie FAQ related link pages. You can find more information about the following browsers here.
Google Chrome
Internet Explorer
Mozilla Firefox
Safari (PC version)
Safari (mobile version)
Android Browser
Opera Mobile
D. Analytics. If you are not located in a European country/region, we may use a third party service provider to monitor and analyze our use of this website. Currently, we use Google Analytics. Google Analytics is a web analytics service provided by Google LLC ("Google") for tracking and website traffic analysis. For more information about Google's privacy policy, please visit the Google Privacy and Terms page at . Google Analytics' opt-out browser plugin enables visitors to prevent their data from being collected and used by Google Analytics. The relevant information is available at: . If you are located in a European country/region, you can consent to the collection of your personal information by Google Analytics by setting up a cookie banner on our website.
E. Behavioral Remarketing. We will also use remarketing services to push ads to you on third party websites after you visit our website or services. If you are not located in a European country/region, we and our third party vendors will notify, optimize and serve ads based on your past use of our service cookies. We use Google Ads for these service purposes and the remarketing services for Google Ads are provided by Google. You can log out via the Google Ads settings page ( ). If you are located in a European country, you can consent to the collection of your personal information by Google Ads through the cookie banner on our website.
F. Other Tracking Technologies. We may also use tracking technologies to collect "click-through" data, to provide you with the domain name of the service from which you access the Internet, your device type, the IP address used to connect your computer to the Internet, your browser type and version, operating system and platform, average time spent on our site, pages viewed, content searched, access times and other relevant statistical information, and to assign your unique identifier assigned to other devices or credentials so that you can access the Site for the same purpose of use.
Pages and emails on our website may contain small electronic files called web beacons (also known as clear gifs, pixel tags, and single-pixel gifs). These electronic files allow us to count, for example, those pages that we have visited or opened. Users' emails and other relevant website statistics (e.g., to record the popularity of certain website content and to verify the integrity of systems and servers).
Pages on our site may also use Java scripts, which are snippets of code embedded in various parts of the site and application. These code snippets help with a variety of operations, including speeding up the refresh of certain features or monitoring the use of various online components; entity tags, which are a mechanism for HTTP code that allows you to store or "cache" portions of the site in the browser to improve site performance; and HTML5 local storage, which allows you to store or "cache" site data when you visit the site In the browser , in order to store and retrieve data from HTML5 pages.
G. Do not track. Certain Internet browsers, such as Internet Explorer, Firefox, and Safari, have the ability to transmit a "Do Not Track" or "DNT" signal. Because there is no single standard for "DNT" signals, our website does not currently process or respond to "DNT" signals.
H. Location Information. You can avoid sending your location information to us or third parties by adjusting your device's settings as follows (a) disabling location services in your device settings; or (b) modifying the relevant home options and permissions in your mobile device or browsing browser settings to deny permission for certain websites or mobile applications to open location services. Note that access to your location may also be through your WiFi, Bluetooth, or other device settings. For more information, see Device Settings.

3. How we use your personal information
We will use your personal information in accordance with this privacy policy or in a manner agreed with you before such processing.
A.Provide you with our services. We will use your personal information to provide relevant information or perform services you request, including your application as a registered user of our website. If the information or service you need is performed by a third party, then we will access relevant information to provide information to the third party or perform application services. According to the provisions of this privacy policy, all third parties with whom we cooperate are obliged to protect your personal information.
B.For internal use. We use your personal information to improve our services, including analyzing your location, what type of device you use and how to use our website, how many visitors are there, and where you click to enter the website... And to improve the content and functionality of our website. If you visit our website again, we will also use it to remember you, so we will know whether you have been surveyed, or (where the content of the website is being tested) what information you provide.
C.Provide you with service-related information. We will send you relevant information about account management to keep you updated on the latest information about your account and related services. Such information may include updates to the privacy policy, confirmation of account operations or transactions, security updates and reminders, or other transaction-related information. We will process your communication data to send you such messages. Service-related messages basically do not contain promotional information, so you cannot unsubscribe from such messages, otherwise you may miss important information related to your account or service.
D.Provide customer service or reply. When you contact us, we will collect any information you provide to us. Without your personal information, we will not be able to reply to you or ensure that you can continue to use and enjoy the service.
E.Ensure the security of the service. We are very concerned about your safety when using our services. To ensure your safety, we need to process your personal information, such as your equipment information, event information and other related information. We use this information to block spam, malware, malicious activities, or security risks, to improve and implement our security measures, and to monitor and verify your identity so that unauthorized users cannot access your information. If we do not process your personal information for security purposes, we will not be able to ensure the security of our services.
F.Enforce compliance with our terms, agreements or policies. When you access or use our services, you must abide by our terms. To ensure that you comply with these requirements, we will process your personal information by actively monitoring, investigating, preventing and reducing any prohibited or illegal methods on our services. According to applicable laws and regulations, we may also process your personal information to prevent or mitigate your chances of violating our internal terms, agreements or policies, and to implement agreements with third parties and business partners.
G.Maintain the legitimacy of laws and regulations. Our services are subject to certain laws and regulations, so we may need to further process your personal information. For example, we need to process your personal information to pay our taxes, fulfill our service obligations, ensure compliance with employment and recruitment regulations, or avoid management risks in accordance with applicable laws when necessary. For the above purposes, we need to process your personal information in accordance with the requirements of laws and regulations in order to perform business services

4. Sharing your personal information
We do not share any personal information about you with unaffiliated third parties, except to share your personal information so that you can use our services, or as required or permitted by law. We may access your personal information in the following ways.
A. Within our corporate organization. SHEIN is part of the corporate organization and is a legal entity with business processes, management structures and technical systems. SHEIN may share your personal information within the corporate organization in order to provide you with the Services and to provide measures appropriate to your needs.
B. Third Parties. We may share your personal information with third party service providers who act on our behalf to help us operate our Services. These third parties may only use data about you in accordance with our written instructions and must comply with the information security measures we have implemented.
C. Maintaining the legality of laws and regulations. We have the right to access your personal information as required by law or when we believe it is necessary to protect our rights and/or comply with judicial proceedings, court orders, regulatory requirements, or any other legal process served on SHEIN. If our business is acquired, sold or purchased, we may disclose your personal information to the new (or potential) business unit.
D. Third Party Advertising Companies. In certain circumstances and subject to applicable law, we may share your personal information with third parties to promote their products or services to you.
E. Co-branded Services and Features. Certain portions of our Site or Services may be offered as part of the provision of co-branded services and features. We will share your personal information with our co-branding partners based on the services you voluntarily use or the co-branded services or features in which you participate. The co-branding partner will mark the co-branded feature or service so that it is subject to the co-branding privacy policy. The use of your personal information by a co-branded partner will be governed by the co-branded partner's privacy policy. If you do not want a co-branded partner to use your personal information, you need to contact the co-branded partner directly.
F. Consent. With your consent, we may access your personal information for any purpose.

5. Security Precautions
We maintain physical electronic and procedural safeguards designed to protect and prevent the misuse of your personal information. Our security measures include industry standard physical technology and administrative measures to prevent unauthorized access to or acquisition of your information, maintain data accuracy, ensure the correct use of information, and protect your personal privacy. We will provide your non-public personal information to operators and third parties who need this information to provide their products or services.
Please note that it is also your responsibility to protect your personal information. We hold you responsible for protecting your password and the confidential questions and answers used to verify your identity.
If you believe that the security of your account or personal data has been compromised, please contact us immediately at the following email address: . Please note that despite our best efforts, no security system is impenetrable. In the event of a security breach, we will immediately notify you and, if required by law, the appropriate authorities.

6. Your rights
We take reasonable steps to ensure the accuracy, completeness and timeliness of your personal information. In certain special circumstances, you have the right to challenge, correct or delete the personal information we have collected. In order to protect the privacy and security of your personal information, we may ask you to provide data so that we can confirm your identity and access to such data, and to provide and maintain our personal data to you. In some cases, applicable laws or regulations allow or require us to refuse to provide or delete some or all of the personal information we maintain. You may exercise your rights by contacting us directly.

7. Retention
We will retain your personal information only for the purposes set forth in this Privacy Policy. We will comply with our legal obligations (for example, if we will comply with applicable law to retain your information) to retain and use your personal information to the extent necessary to avoid disputes and to enforce our legal agreements and policies.
If you send us correspondence (including email), we will retain this information electronically in your account records. We will also electronically retain customer service correspondence and other correspondence sent to you from SHEIN. We retain these records to measure and improve our customer service and to investigate potential fraud and irregularities. Over time, we will delete these records as required by law.
SHEIN also retains website and service usage data for internal analysis. Usage data will generally be retained for a short period of time, unless it is used to enhance the security of our website or improve the functionality of our website, or there is a legal obligation to retain such data for a longer period of time.

8. Third party websites
Our website may contain links to third party websites, but this privacy policy does not apply to these third party websites. We recommend that you read the privacy statements of any other websites you visit, as we are not responsible for the privacy provisions of those websites.

9. Children
Our services are not directed at children under the age of 16 and we do not knowingly collect personal information from them. If you are under 16 years of age, please do not attempt to fill out our forms or send us any personal information about yourself. If we become aware that a child under the age of 16 has provided us with personal information, we will take steps such as removing that information from our files.

10. Contact Us
If you have any questions or concerns about any of the information in this Privacy Policy, please contact us by email at the Privacy Center . You may also contact us through Customer Service on our website.



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